01
Account Architecture & Setup
Multi-stage campaign funnel architecture: cold audience prospecting, dynamic retargeting, and high-LTV customer retention.
Specialized Service · MBK
High-Performance Focus
Measurable business results from the very first sprint.
At Marketing by Kate we do not believe in burning ad spend on vanity metrics or empty clicks. We engineer paid traffic ecosystems across Meta and Google Ads laser-focused on revenue: hyper-targeted segmentation, scroll-stopping creatives, and high-converting funnels that deliver consistent ROI.
Scope & Deliverables
Everything included in our scope.
Concrete deliverables with zero hidden fees and 100% full ownership over every asset produced.
02
Ad Creatives & Direct-Response Copy
Design of static assets, short-form video ads, and direct-response copy crafted to stop the scroll and elevate click rates.
03
Precision Audience Segmentation
First-party custom audiences, 1%-3% lookalikes, and high-intent keyword targeting across Google Search and Meta networks.
04
Conversion API & Server Tracking
Implementation of Meta Conversions API (CAPI), GTM, and server-side tracking bypassing browser blocks for accurate attribution.
05
Weekly Optimization & A/B Testing
Continuous experimentation of creative hooks, offers, and landing angles to drive down customer acquisition costs (CAC).
06
Live Performance Dashboard
Real-time dashboard tracking ad spend, qualified leads, customer acquisition costs, and verified ROAS without fluff.
Execution Workflow
How we bring your vision to life.
An agile, transparent framework designed for high-caliber deliverables on predictable timelines.
01
Account Audit & Unit Economics
Analyzing historical account performance, customer unit economics, and identifying budget leaks to maximize efficiency.
02
Technical Setup & Creative Sprint
Deploying server-side tracking, authoring direct-response copy, and designing the initial testing batch of video and image ads.
03
Launch & Calibration Sprint
Activating campaigns with controlled budgets to calibrate machine-learning algorithms with qualified buying signals.
04
Profitable Scaling Phase
Isolating top-performing ads and scaling budget methodically while protecting target profit margins and ROAS.
★★★★★
"Managing paid ads with Kate and her team transformed our business numbers. They achieved a 4.2x ROAS across our Meta campaigns."Alvaro Mejia · Verified Google Review
Free Strategy Call
Pick a time with Kate.
30 minutes to review your current bottlenecks, analyze your market, and give you an honest roadmap to scale.
- Direct calendar booking — no email delays.
- Available in English or Spanish.
- Instant Google Meet confirmation sent to your inbox.
Frequently Asked Questions · Full Clarity
Everything you need to know about this service.
Direct answers about methodologies, deliverables, turnaround times, and guarantees.
01 What is the recommended minimum ad budget to get started?
We recommend starting with an ad spend budget of at least $600 to $1,000 USD/month paid directly to platforms to provide algorithms with sufficient signal density for optimization.
02 Who owns and manages the advertising accounts?
You retain 100% legal ownership and admin access to your Meta Business Manager and Google Ads accounts. We operate as authorized partners, meaning your data stays yours forever.
03 How soon can we expect the first inquiries or sales?
Initial leads or purchases typically emerge within the first 5 to 10 days of launch, with acquisition costs stabilizing and scaling across weeks 2 to 4.
04 Do you create the graphics, videos, and copywriting for the ads?
Yes, we produce all image creatives, motion video edits, psychological hooks, and direct-response copy tailored to each ad channel format.
05 How do you safeguard investment to ensure a positive return?
Our client portfolio averages a 3.8x ROAS. We track numbers daily and pause underperforming ad variations immediately to protect your capital.