01
Primary Logo & System Variants
Master logo, responsive variants, badges, sub-marks, and favicons optimized for screen fidelity and physical mediums.
Specialized Service · MBK
High-Performance Focus
Measurable business results from the very first sprint.
At Marketing by Kate we build brand identities that go far beyond aesthetics. We craft coherent, versatile, high-impact design systems that communicate your unique value proposition, earn instant customer trust, and position your brand for category leadership in both US and Latin American markets.
Scope & Deliverables
Everything included in our scope.
Concrete deliverables with zero hidden fees and 100% full ownership over every asset produced.
02
Comprehensive Brand Guidelines
In-depth manual detailing clear space, sizing scales, misuse guidelines, and real-world placement rules across touchpoints.
03
Color Palette & Typography
Calibrated HEX, RGB, CMYK, and Pantone codes paired with corporate typography hierarchy for web and print.
04
Social Media Digital Assets
Ready-to-use editable templates for feed posts, stories, headers, and digital banners with a cohesive visual signature.
05
Naming & Brand Voice
Brand archetype definition, narrative pillars, and tone guidelines shaping how your business communicates across channels.
06
Stationery & Packaging Design
Business cards, email signatures, digital letterheads, and custom packaging or label designs tailored to your line.
Execution Workflow
How we bring your vision to life.
An agile, transparent framework designed for high-caliber deliverables on predictable timelines.
01
Immersion & Discovery
Deep dive into your business model, audience psychographics, and category competitors to define creative strategy.
02
Conceptual Directions
Presentation of substantiated creative routes showcased in contextual real-world mockups and digital environments.
03
Refinement & Testing
Polishing typography, legibility contrast, and responsiveness across all micro and macro format applications.
04
Asset Delivery & Handoff
Organized asset master library containing production-ready vector packages and your complete brand manual.
★★★★★
"The branding journey with Kate exceeded every expectation. They translated our vision into a sophisticated and timeless corporate identity."Sebastian Castañeda G. · Verified Google Review
Free Strategy Call
Pick a time with Kate.
30 minutes to review your current bottlenecks, analyze your market, and give you an honest roadmap to scale.
- Direct calendar booking — no email delays.
- Available in English or Spanish.
- Instant Google Meet confirmation sent to your inbox.
Frequently Asked Questions · Full Clarity
Everything you need to know about this service.
Direct answers about methodologies, deliverables, turnaround times, and guarantees.
01 What files and formats do I receive upon project completion?
You receive an organized package with native vector formats (AI, EPS, SVG), high-resolution print files (PDF), and optimized digital exports (transparent PNG and JPG) sorted into intuitive folders.
02 How long does the complete brand identity process take?
The full brand identity framework typically takes 2 to 3 weeks, with structured sprint milestones and collaborative feedback at each stage.
03 Can you work on an existing brand that needs a modern facelift (rebranding)?
Yes, absolutely. We preserve the recognizable core equity of your brand while refreshing the typography, color system, and layout hierarchy for higher commercial authority.
04 Do I get full commercial rights and intellectual property ownership?
Yes. Upon final delivery, your company holds 100% full, exclusive commercial rights and intellectual property ownership over every custom design.
05 How do you ensure the brand resonates across both US and Latin American markets?
Our cross-border presence in Florida and Cali, Colombia gives us deep fluency in both English and Hispanic market nuances, ensuring cross-cultural resonance.